Our Story
We are a business, founded by women for women, making high-performing, clean & natural care for sensitive skin.
Loved and trusted since 2006, our products let you care for yourself and your family worry-free.
In 2004 two mums Sinead and Sioned, in collaboration with a group of like-minded women, went on a mission to find a better choice for all Australian parents. They searched the world for gentle, chemical-free products that wouldn't harm baby’s delicate skin. After a lot of searching and finding only semi-natural options, they decided to take a leap of faith, make these products themselves and turn their struggle into a business! And so Wotnot was born.
Our motto is simple: "You dream, we create". Collaboration is one of our core company values, it's how we started the business and how we've grown ever since.
Wotnot Natural’s range now spans over 26 products, including baby wipes and skincare, sunscreen, bb cream, face wipes, makeup brush sets, tanning products, and more. They're all made from natural ingredients without any nasty chemicals, because we believes in using only the best of nature for your family. With Wotnot, you can trust that you're getting worry-free products that contain 100% wot's good, 0% wot's not!
Our mum-driven approach has led to over 5 million product sales and the title of Australia's No.1 Selling Baby Sunscreen in pharmacies. Why? Because we
co-create with mums, we never take shortcuts and our customers are front and centre of everything we do.
This has resulted in unique high-performing sun and skin care formulas that are gentle yet powerful.
Our founders, Sinead and Sioned, continue today with their mission to support women in making better choices for themselves and their families.
Our Values
Respect - for all living things and our planet.
Commitment - to our customers, partners and our mission
Collaboration - we are stronger working together. Two minds are always better than one!
Courage - we try to push the boundaries of what's possible
Our Mission
With a deep love of all things outdoors and respect for all life, our mission has always been to help improve the wellbeing of people and our planet. We do this by working with our customers to co-create innovative (sometimes world first!) sun and skin care that matches conventional brands on performance but ditch the toxins!
#WOTSNOTTOLOVE
COMMITTED TO OUR COMMUNITY
Our community is at the heart of our brand. We've always known that we are better when we work together.
We also believe in the power and joy in helping each other and proudly donate a portion of all your purchases to support Bear Cottage children's hospice and Women's Community Shelters.
